The app is a unique endeavor for libraries in that it marries our past, present, and future in a tangible resource. In my opinion successful change management happens when the product or service you are targeting is simultaneously close to your past products and services, while being radically different at the same time. Wild Colorado is just that. Even at the design level it feels and functions like a reference book and reference service, it just has been adapted to a 21st Century interface and medium. One one level, it is not much different than traditional reference services, but at the same time nothing like this has ever been offered by any library anywhere.
At least that is the goal. The app will be released in June on both Android and iOS. We will see if it can attain those lofty goals.