There are not enough catalogers and archivists on the planet to deal with this amount of content. While librarians should be at the forefront of this cultural and social discussion, I have a hard time imagining that there are many even considering the challenges of Big Data and what we will do with the massive amount of organizable and mineable content out there. Obviously, this work will have to automated, but the problem is that human intelligence is necessary at so many levels, as much of this data will be original data. A machine intelligence might also begin ignoring duplicate patterns that would have potential value to a human mind. Machine intelligence cannot make the ethical decisions involved in this type and amount of data either.
Here is a great little video clip of the scientists who pulled this off: