So this may not seem like it has any relevance to anything. But I can demonstrate relevance after you watch this short, beautifully produced video:
VERY OLD SCHOOL from Nomad skateboards on Vimeo.
The video demonstrates a number of realities. First, technology has changed and "democratized" society. Back in the nineties, this would have been very challenging for a small company to produce. Often academics and librarians still act and think in this old mindset. For example, The "Niraj testimonial" video I produced last fall would not have been possible in the nineties. We actually had a company ask us for 25k to do that video! I did it in house for $1200 of student labor. I can honestly state that the company that wanted 25k would not have done anything better than we did, because we have access to the same equipment and software; most of that is very affordable.
The Very Old School video above is not so accessible, because they are using very expensive high speed cameras. It could be done in most colleges however at a fraction of the market price, because students would provide most of the labor and acting for free and Arts and Media departments will have all the equipment. The main thing to understand is that you need someone with some maturity as a producer and writer to keep it professional. If you don't have that person in your department you will need full buy in from a faculty member who can. But, the main point is that librarians and academics should be developing collaborations with those departments, and producing this type of content rather than seeing a quote from an outside company and thinking it can't be done.
The Very Old School video above is not so accessible, because they are using very expensive high speed cameras. It could be done in most colleges however at a fraction of the market price, because students would provide most of the labor and acting for free and Arts and Media departments will have all the equipment. The main thing to understand is that you need someone with some maturity as a producer and writer to keep it professional. If you don't have that person in your department you will need full buy in from a faculty member who can. But, the main point is that librarians and academics should be developing collaborations with those departments, and producing this type of content rather than seeing a quote from an outside company and thinking it can't be done.
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